Kaigo Health - top level healthcare start-up

Kaigo Health is a New York-based startup

Kaigo Health is a young emerging startup with ambitious plans to change the country’s healthcare industry by providing comprehensive healthcare services at affordable rates. Kaigo Health combines expertise from doctors, nutritionists, physical trainers, and other specialists into a unique integral health formula tailored to fit the client’s specific needs. This service has been popular among celebrities, politicians, and top athletes. Kaigo believes comprehensive healthcare services should be affordable for most people in the country.

Once you sign up for the Kaigo premium healthcare plan, you will have a personal assistant who will coordinate the work of all your specialists to ensure your seamless transition to a healthier lifestyle.

Prior to working with our team, Kaigo managed to build a network of over 500 specialists all over the country, working with dozens of personal health assistants in all major U.S. cities. Our goal was to work with the company’s management to improve the strategy, market value, and user experience throughout all digital channels. The Kaigo team worked with a few investors from NYC to get to the next level, as an improved digital experience is an integral part of the company’s future success.

The process

Together with the client’s management, we developed a digital strategy that included:

  • a detailed target audience and user persona description
  • ways to strengthen and increase the Kaigo community (both specialists and clients)
  • workflow description to design and launch online services (main website, iOS app for clients, client’s dashboard, provider’s dashboard, landing pages, e-mail blasts, and setting up a CRM and integrating it with all digital media channels)
  • the actual user flow, wireframes, high-fidelity designs, and detailed specifications for all features to be used by the front- and back-end development team

The result

  • a complete revamp of the whole user experience of the product
  • a clear and detailed digital strategy on promoting services and onboarding new clients and providers

Next steps

After closing the first round of investment, we will work with the production team to gradually deploy all the new products and features to ensure the startup grows quickly.

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Sometimes we work on high-end projects that run for many years.
Sometimes we take projects that are not that profitable but are very interesting to us.

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