Homespice – a premium brand in the home decor market from Atlanta.

We developed a concise and detailed UX and UI strategies, created a unique website design integrating e-commerce, as well as mailing and coupon services.

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Homespice is one of the biggest manufacturers of carpets and other elements of home decor from Atlanta.

The company began its history, now spanning over 20 years, with production of warm “Country- style” blankets. But later it changed its focus, having moved away from warm blankets production and expanding its produce with hand-made carpets and home accessories.

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The company’s current production range includes 8 different types of carpets, 6 categories of accessories, as well as hand-made bags. On top of that, the company offers custom-made carpets, which are based on individual requests by customers when it comes to color, patterns, sizes etc.

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Jute
the most economical
Ultra Durable
the most versatile and easy to clean
Cotton
the most vibrant
100% Wool
the most traditional

Process

Having acquired all the necessary information, it took us little time to come up with a concise project plan:

UX and UI
strategies
Design
Front-end
Back-end
Testing the website
before launch
Final testing
after launch
Continuous support
and optimization of the project

Facts

Project launch
March 8-th
Term
1 month
Team:

2 managers

2 designers

Front-end developer

Back-end developer

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Design

We had a task on our hands – to replicate the authenticity and value of the brand through the website’s design. At the same time, it had to be modern and user-friendly.

So we have developed a design which meets these requirements.

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The structure of the website and its interface are easy to use – which contributes to positive experience with its visitors.

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Stylish and slick design underlines the company’s image and its values, while making a perfect match for the product itself.

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Thanks to convenient placement of information and icons, this design generates a feeling of comfort with a visitor.

Adaptive design

We always create an adaptive design which works equally well in all browsers – desktop and mobile devices.

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IF YOU WOULD LIKE TO

SHOP OUR WHOLE RANGE OF PRIMITIVE DECOR ITEMS

Primitive decorating is a style that reflects the 18th century time period with simple furnishings and earth-tone colors. From the “do-it-yourselfers” to the national furniture brands, primitive decorating is trending.

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Development

Despite what looks like a simple interface, the website serves not only as the source of information about the company and the products, but also as the online sales platform.

We have developed the basic functionality of the website, which was later integrated with e- commerce, external payment systems, mailing and coupon services.

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During back-end development, we have managed to create a convenient solution which allows the website users to quickly find the products they want to purchase, based on set criteria – clor, shape, size, value, etc.

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In order to make it even more convenient, we have designed a separate section on the website and a request form for the company’s wholesale partners – which serves as an effective solution for the expansion of Homespice’s database of wholesale partners.

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Result

As a result, the client gets a multi-faceted solution, which complements the company’s offline business with a convenient mechanism of browsing and purchasing products online.

We have managed to develop a modern and slick website design, based on modern-day coding technologies. The website serves to underline the authenticity of the premium brand, while keeping its values and traditions as well as keeping up to date with the industry’s specifics.

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